Family Office & Direct Private Investments
JF2 Capital Partners is a family office backed private investments firm based in Dallas, TX. Founded in 2017, JF2 Capital is interested in investing in both lower middle market private equity as well as early stage companies spanning a diverse array of industries.
JF2 Capital works with dynamic management teams to build sustainable value in businesses leveraging extensive operational experience in growing and scaling organizations. With more than 20 years of proven success in starting, growing, and monetizing companies we have an extensive track record of accelerating growth in both early and later stage companies.
MEET THE TEAM
JON FRANKEL, founder and chairman
Jon’s career has centered on starting and building growth stage companies. Jon has been an entrepreneur since the age of 17. He has started two companies from scratch, grew them organically and monetized both ranging from 100 million dollars to 200 million dollars. Additionally, Jon has made multiple venture type investments in different industries. Jon has an outstanding track record of success by building strong sales engines with strong sales cultures within organizations. He is also very passionate about helping children as he oversees the operations of the Jon, Julie and Jack Frankel Foundation. Jon resides in Plano, Texas.
Aaron Pierce, managing director
Aaron Pierce serves as Managing Director at JF2 Capital and is responsible for business development, financial analysis, due diligence, as well as implementation activities for JF2 Capital portfolio companies. Prior to joining JF2 Capital, Aaron worked at J.P. Morgan where he performed public and private market investment analysis to bring tailored investment advice to large family offices, private foundations, entrepreneurs and corporate executives in Texas, Louisiana, Arkansas and Oklahoma. Aaron received his Bachelor of Science in Business Administration in Finance from the University of Arkansas. Aaron serves on the Board of Lemonade Day Dallas and is a member of the Host Committee for Great Investors’ Best Ideas. He resides in Dallas, Texas and enjoys mentoring students and aspiring business owners in the Dallas community.
At JF2 Capital, we are generalists and will consider an investment in most industries that otherwise meet our criteria.
We typically look for:
Entrepreneurial, growth oriented businesses post “friends and family” investment with a minimum of 3 months in business
An operating business with actual revenues but not necessarily net profit
Key management investing in partnership with us
Typically key management has 5 + years’ experience in the industry
Primary activity in the United States (preference for Texas/southwest, southern & central states)
Definable growth opportunities
We typically look to invest anywhere from $250,000 – $2,000,000 per investment
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