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Family Office & Direct Private Investments

JF2 Capital Partners is a family office backed private investments firm based in Dallas, TX. Founded in 2017, JF2 Capital is interested in investing in both lower middle market private equity as well as early stage companies spanning a diverse array of industries.

JF2 Capital works with dynamic management teams to build sustainable value in businesses leveraging extensive operational experience in growing and scaling organizations. With more than 20 years of proven success in starting, growing, and monetizing companies we have an extensive track record of accelerating growth in both early and later stage companies.




JON FRANKEL, founder and chairman

Jon’s career has centered on starting and building growth stage companies. Jon has been an entrepreneur since the age of 17. He has started two companies from scratch, grew them organically and monetized both ranging from 100 million dollars to 200 million dollars. Additionally, Jon has made multiple venture type investments in different industries. Jon has an outstanding track record of success by building strong sales engines with strong sales cultures within organizations. He is also very passionate about helping children as he oversees the operations of the Jon, Julie and Jack Frankel Foundation. Jon resides in Plano, Texas.

Aaron Pierce, managing director

Aaron Pierce serves as Managing Director at JF2 Capital and is responsible for business development, financial analysis, due diligence, as well as implementation activities for JF2 Capital portfolio companies. Prior to joining JF2 Capital, Aaron worked at J.P. Morgan where he performed public and private market investment analysis to bring tailored investment advice to large family offices, private foundations, entrepreneurs and corporate executives in Texas, Louisiana, Arkansas and Oklahoma. Aaron received his Bachelor of Science in Business Administration in Finance from the University of Arkansas. Aaron serves on the Board of Lemonade Day Dallas and is a member of the Host Committee for Great Investors’ Best Ideas. He resides in Dallas, Texas and enjoys mentoring students and aspiring business owners in the Dallas community.

JF2 Capital on Good Morning Texas


investment criteria

At JF2 Capital, we are generalists and will consider an investment in most industries that otherwise meet our criteria.

We typically look for:

  • Entrepreneurial, growth oriented businesses post “friends and family” investment with a minimum of 3 months in business

  • An operating business with actual revenues but not necessarily net profit

  • Key management investing in partnership with us

  • Typically key management has 5 + years’ experience in the industry

  • Primary activity in the United States (preference for Texas/southwest, southern & central states)

  • Definable growth opportunities

  • We typically look to invest anywhere from $250,000 – $2,000,000 per investment

Our portfolio

Selery helps small and midsize e-commerce companies compete by providing quick turnaround for fulfillment and shipping. Additionally, Selery offers custom boxes and packaging for its customers. Their platform allows small to mid-sized e-commerce companies to focus on their business by removing the inconveniences and costs of warehouse space, supplies and shipping.


Founded in 2012, Adient Medical is leading the development of a totally absorbable vascular filter for the prevention of pulmonary embolism; the nation’s third largest killer claiming the lives of 100,000 to 300,000 Americans each year - more than breast cancer, AIDS, and traffic fatalities combined.



USA Prime aims for all athletes to play some level of college and/or professional baseball. Many of the coaches have near or at a 100% success rate of achieving this. A team of the nation's best coaches have been assembled and placed in an environment that continuously motivates and challenges them to show up and dream big for each and every player day in and day out.


Founded in 2015, Remedy is an Urgent Care service delivery platform. Remedy utilizes board-certified Physicians Assistants and Nurse Practitioners to treat the needs of patients through a two-pronged delivery system, home visits and telemedicine appointments. Customers receive a higher quality of care and convenience through the more personal approach that Remedy has created.


Based in Dallas, TX, TriCon Logistics is an innovative and customer focused third-party logistics company providing a broad range of non-asset based logistics services to its customers, including cargo transportation (air, ground and ocean freight), warehousing and distribution, fulfillment, final mile delivery and customs brokerage.


The Allied Group, based in Providence, RI, is a vertically integrated, Program-based Fulfillment, Kitting, and Supply Chain Management Company servicing the Healthcare and Life Science Industries.    



ASP is a leading provider of pavement maintenance and construction services serving retailers, hotel chains, restaurants and REITS throughout the United States.



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